Adler Modemärkte AG
|Retail Industry / Fashion|
A Successful Business Outcome for Our Customer
Tailor-made Trubiquity EDI (Electronic Data Interchange) solutions for a complex retail trade network
Adler Modemärkte AG (ADLER), headquartered in Haibach near Aschaffenburg (Germany) is one of the leading and largest retail chains in Germany. ADLER offers a broad and extensive product range of ladies’ and men’s wear, footwear, in addition to clothing for children and infants. The ADLER Group sells its products through company owned retail stores and through an online shop at www.adlermode.com. Adler has a workforce of around 4,400 employees and currently operates a total of 169 stores with the majority of locations in Germany and others in Austria, Luxembourg and Switzerland.
ADLER receives materials and merchandise from approximately 200 suppliers, ranging from small non-EDI enabled manufacturers with limited technical means of business communication to large textile companies with state-of-the art EDI infrastructure.
Apart from ADLER’s self-operated EDI converter for major suppliers, through the use of Trubiquity’s Clearing Center as a data turntable and its suite of EDI solutions to connect and on-board suppliers, ADLER has an efficient, cost-effective, industry-compliant electronic data exchange process that meets their growing company needs. This affords ADLER fast, streamlined processes and the ability to continuously integrate existing or new trading partners into their supply and value added chain.
How We Worked with Our Customer to Achieve this Result
We Can Do This for You
ADLER entrusted Trubiquity with the on-boarding and communication connection of their suppliers from initial preparation and testing to executing the system into practice.
Approximately half of ADLER’s suppliers were already employing some EDI methods while the remaining smaller suppliers managed their operations in a not yet EDI-enabled environment. In enabling ADLER’s entire supply base with EDI capabilities, Trubiquity provided their smaller producers with the ability to take part in electronic business communications without upfront investment in specialized EDI know-how or technical infrastructure.
Through use of Trubiquity’s B2B EDI solution, TRUedx™ WebEDI, non EDI-enabled businesses, including those with very low data traffic, quickly and easily became 100 percent EDI-capable and were not limited to data exchange with only the ADLER group. This was done by setting up an EDI connection in Trubiquity’s Clearing Center that enables suppliers to receive EDI messages, from ADLER, via a common web browser. This allowed for the secure handling of standard commercial data exchange processes with minimal technical complexity. As a further benefit, suppliers have the option to upgrade to Trubiquity’s TRUedx™ Connect which provides integration with their ERP system for a completely automated commercial data exchange process.
Here’s Proof of the Success
Considerable advantages in processes and customer-supplier relationships through automation
Initially, the main objective of the partnership between ADLER and Trubiquity was to provide ADLER suppliers with the ability to exchange electronic invoices (INVOIC) coupled with orders (ORDERS) for suppliers of NOS (Never Out of Stock) articles. This was followed by the implementation of additional EDI messages which included the entire EDI scenario for floor management by individual suppliers along with sub-processes ranging from provision of article master data (PRICAT), inventory report data (INVRPT), sales report (SLSRPT) to supply of goods (ORDRSP, ORDCHG).
Now, nearly all ADLER suppliers are successfully integrated into the electronic exchange of business data. Further, to ensure comprehensive service and maintain top performance of their EDI system, Trubiquity offers full EDI support to ADLER’s suppliers connected to Trubiquity’ Clearing Center.
“Our suppliers, and ultimately ADLER, benefit from Trubiquity’s professional EDI systems and best practice techniques which help all involved realize the anticipated process advantages. By automating cross-company data flow, we are able to promptly and efficiently manage the supply of goods according to need and process-related order, delivery and invoicing procedures.”– Roland Leitz, Prokurist und Bereichsleiter Informationstechnologie, Adler Modemärkte AG